Stop guessing if your ads are actually working

Logging into multiple ad platforms and still not knowing if you're profitable?
Tired of spending hours calculating your Return On Ad Spend (ROAS) manually?
Use an agency? Don't know how effective they are?

Admeriq is revenue-based performance tracking for ecommerce brands. No inflated ROAS. No confusing metrics. Just the truth about your ad spend.

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You're spending on ads. So why doesn't the profit add up?

Revenue is up. Ads are running. But when you look at what's actually left at the end of the month — it doesn't match what your ad platforms are telling you.

You can't fully trust in-platform ROAS

Ad platforms often take credit for the same sale. With increasing data privacy limitations, tracking is getting less accurate. Results can look better than they really are.

Logging into multiple platforms just to check performance

One platform says ROAS is 4.2x. Another says 5.1x. Your store tells a different story. Which one do you trust?

Relying on spreadsheets to figure out if you're profitable

Hours spent manually pulling data, converting currencies, and trying to calculate a number that should be automatic.

Not knowing if your agency is making you money

They send a report full of impressive-looking numbers. But are you actually better off than before you hired them? Keep them in check.

The Uncomfortable Truth

So what can you actually trust?

Your revenue.

From ad spend to clear answers in three steps

Admeriq connects your platforms and does the maths so you don't have to.

Connect your platforms in minutes

Link your ecommerce store and ad platforms. Your data starts syncing immediately — no spreadsheets, no manual exports, no developer needed.

See real ad performance — based on revenue, not ROAS

Revenue, ad spend, Marketing Expense Ratio, and New Customer Acquisition Cost — all connected, all updated daily. See exactly where your business stands.

Make confident decisions and scale what works

Know when to increase spend, cut ads, and keep your agency in check. All the clarity you need to grow profitably.

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What You Get

Simple features that actually matter

Built for clarity — not complexity. Every feature exists to help you make better decisions, faster.

Rolling MER Tracking

See your Marketing Expense Ratio over a rolling 30-day window — not rigid monthly snapshots. Catch trends before they become problems.

New Customer Acquisition Cost

Automatically calculated so you always know what it costs to acquire a new customer. No formulas. No spreadsheets.

Multi-currency Support

Sell in USD, GBP, or any currency. Admeriq automatically converts and consolidates into your reporting currency.

Performance by Country

Understand what's working across different markets so you can allocate budget where it's actually performing.

Daily Automatic Updates

Data syncs every day. Open Admeriq and your numbers are always current — no manual imports, no stale reports.

Revenue-based Reporting

Admeriq uses your actual store revenue as the source of truth — not what your ad platforms are claiming.

What Our Users Say

Real results from real ecommerce brands

Placeholder testimonials — replace with real customer quotes.

"Before Admeriq, I had no idea if my Meta ads were actually profitable. Now I check my MER every morning. It's the first thing I look at."

Jane Smith — Placeholder

Founder, Brand Name

"I was paying an agency for 6 months before I realised they weren't growing my revenue. Admeriq made it obvious within the first week."

Mark Johnson — Placeholder

CEO, Brand Name

"The multi-currency support alone saved me hours every week. We sell in USD and AUD and consolidating that manually was a nightmare."

Sarah Lee — Placeholder

Owner, Brand Name

Built for ecommerce owners who want the truth

Not analysts. Not agencies. You — the person who needs to know if the money you're spending on ads is actually working.

Ecommerce owners who run their own ads

You're managing your own ad platforms and store. You want a single place to see what's working — without needing to become a data analyst.

Ecommerce owners working with agencies

You're paying someone to run your ads. Admeriq gives you an unbiased, revenue-based view of results — so you can hold them accountable with real data.

FAQ

Do you do attribution modelling?

No — and that's intentional. Attribution modelling requires large amounts of data, which increases costs. More importantly, for most ecommerce businesses, it doesn't lead to better decisions.

If you're not spending hundreds of thousands per month, a simple, revenue-based approach is more reliable and easier to act on.

What is a rolling lookback window?

Customers rarely buy straight away. They might click your ad today and purchase weeks later — especially for higher-value products. A 30-day rolling window gives you a more accurate view of performance by capturing delayed purchases, instead of relying on rigid month-to-month reporting. You can also change the lookback window from 30 days to any number that suits your business.

Do you manage ads?

No — we focus purely on performance tracking. We show you the data; you make the decisions.

Which platforms do you support?

Admeriq currently connects your ecommerce store with your ad platforms. More integrations are in development.

What is the difference between ROAS and MER?

In the digital advertising world, ROAS and MER are sometimes used interchangeably — but they measure very different things.

ROAS (Return on Ad Spend) is reported by the ad platform itself. It measures the revenue the platform claims to have driven, divided by what you spent. The problem is that ad platforms often take credit for the same sale, and with increasing data privacy limitations, their attribution is getting less accurate.

MER (Marketing Efficiency Ratio) is calculated from your actual total revenue divided by your total ad spend. Because it uses real revenue from your store — not what the platform claims — it gives you a far more honest picture of how your advertising is performing as a whole.